安卓棋牌游戏

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品牌規劃

一. 品牌釋義

Brand meaning

1、PINPAIMINGMINGSHIYI

安卓棋牌游戏DEXINGTIANXIA,WEIXINIWO;PINPAISHIQIYEFAZHANDELINGHUN,DEWEIERZHUANZHUDINGZHIYIJUXINGYE,ZHILIYUDAJIAJUDINGZHISHENGHUO。

2、PINPAILOGOSHIYI

BIAOZHIYUNYONGLEYINGWENZIMU“DEWEIER”DE“D”LAIJINXINGCHUANGZUO,XINGCHENGMUJIANGYISHUSUNDEWANMEIJIEHEYUAOTUDEGAINIAN,AOTULIANGYI,SIXIANGMENGSHENG,WANWUCHENGCHANG!AOTUCHANSHENGLEHUOZIYINSHUASHU,RENLEIWENMINGDEYICHUANCHENGQIANNIAN、SABOSIHAI、AOTUCHUANGZAOLEKONGJIANLITIYISHUZHIMEI,RANGRENLEIDESIWEIXIANGDUOYUANHUAJINZHAN,MINZUDEJIUSHISHIJIEDE。

AOTUSHISHUQIANNIANWENMINGDEJIECHUDAIBIAO,AOYUTUYANYIWEIYINYUYANG、ROUYUGANG、XIAYUSHANG、WAIYUNEI、DIYUTIAN、XUYUSHI、DUNYUMAODEGUANXI。AO,TIXIANCHUYIGEQIYEDEBAORONGYUQIANXUN,TU,TUXIANQIYEDEHEXINJISHUYUTUANDUI。

BIAOZHIZAOXINGXIANGYIGEFENGCHAO,XIANGZHENGZHUYANJINGUIFANDECHANPINGONGYI,YUYIQIYEYANFANENGLIQIANG、DUICHANPINSHEJIJINGYIQIUJING,TIXIANLEQIYEDEZONGHESHILI。BIAOZHIDAIRULESUNGAINIAN,GOULEJINGZHUNXINI,YOUHENQIANGDEPINZHIGAN,YINYUZHUPINPAIGONGYIDEWUFENGDUIJIEHEWANMEIPIPEI,NENGTIXIANPINPAIFENGFUDENEIHAN。

二. 品牌主形象釋義

The main brand image interpretation

充滿朝氣、時尚優雅的黃圣依為代言,契合德維爾衣柜蓬勃向上的企業精神,
畫面背景里的產品,溫馨怡人,與前景的人物交相呼應,溫暖的色調,柔和的光澤,給人以愛的溫馨感覺,
背景的虛實切換,讓人對德維爾的依人定制文化有著更直觀的理解。

三. 品牌核心訴求—德維爾,巧定制,樂生活

德維爾衣柜,全屋化、功能化、藝術化、人性化,以優質產品為主輔以五心服務,締造專屬的依人定制家居生活。
  • 全屋化

    DEWEIERTIGONGQUANWUDINGZHIJIAJUFUWU,DINGZHIDEBUJINJINSHIYIJU,HUANYOUZHENGTIJIAJU,YONGYOUWOFANG、SHUFANG、KETING、CANTINGDENGFENGFUCHANPINTIXI,GENJUXIAOFEIZHEJUTIXUQIUTIGONGYIZHANSHIQUANWUJIAJUZHENGTIJIEJUEFANGAN,RANGQUANWUJIAJUHEXIEDAPEI,HUNRANTIANCHENG。

  • 功能化

    安卓棋牌游戏DEWEIERYISHOUNAWULEIWEIHUAFENBIAOZHUN,JIANGYIJUGONGHUAFENWEISHANGZHUANGQU、XIAZHUANGQU、BEIFUQU、XIEWAQU、SHIPINQU、ZHUANGBANQULIUDAQUJIAN。ZHENDUIXIAOFEIZHEGEXINGXUQIUJINGXINSHEJIKONGJIANJIEGOU,HELIGOUJIANFENQUBUJU,RANGNIKEXUESHOUNA。

  • 藝術化

    DEWEIERZAICHANPINSHEJISHANGJIQUOUZHOUYUANSU,JIANGCHUANTONGJINGDIANYUXIANDAISHISHANG、XIFANGYISHUYUDONGFANGWENHUAWANMEIPENGZHUANG,XINGCHENGBIEJUYIGEDESHEJIFENGGE,ZHANGXIANZHUGAOYAPINWEIYUYISHUMEILI,RANGNIZAIJUJIASHENGHUOZHONGGANSHOUYISHUDAILAIDEYUYUE。

  • 人性化

    DEWEIERYIRENWEIBEN,BUJINJINSHIYIJUSHEJIDEDUTEFENGGEYUQIANGDADESHOUNAGONGNENG,ZAIJIANKANGHEHU、JINGYINGUANHUAI、FANGCHENSHEJI、FANGCHAOZUOGONG、RENTIGONGCHENGXUEDENGXIJIEFANGMIAN,YIWUWEIBUZHIDETIEXINGUANHUAI,RANGNISHUSHISHOUNA,QINGSONGXIANGSHOU。

五”心”級品質服務,全程讓顧客滿意

  • 導購貼心

    GUWENSHIDAOGOU,WEININTIGONGYIJUZHENGTIJIEJUEFANGANZHUANYEZIXUN。

  • 設計精心

    SHANGMENLIANGCHI,GEXINGHUADINGZHIFANGANSHEJI,MANYIHOUZAIXIADAN。

  • 品質放心

    HUANBAOBANCAI,YOUZHIWUJIN,ZHINENGHUASHENGCHAN,QUEBAOPINZHIWENDINGKEKAO。

  • 售后省心

    安卓棋牌游戏SHANGMENANZHUANG,BIAOZHUNHUAANZHUANGZUOYE,5SXIANCHANGGUANLI。

  • 長期關心

    SHANGMENFUWU,CHANGQIGENZONG,MANZUXUQIU,GUANHUAIBEIZHI。

四. 品牌定位

Brand positioning
1、品牌目標定位

ZHUANYEZHUANZHU,JINGYIQIUJING,GONGCHUANG、GONGXIANG、GONGYING,ZHILIYUDAJIAJUZHENGTIDINGZHISHEJI

2、品牌產品定位

安卓棋牌游戏QUANWUHUA、GONGNENGHUA、YISHUHUA、RENXINGHUA,YOUZHIDECHANPIN,HUANBAODECAIZHI,WEIKERENDAZAOZHUANSHUJIAJUSHENGHUO。

3、品牌消費群體定位

安卓棋牌游戏BAILING、GUGAN、JINGYING、CHENGGONGRENSHIDENGJIZHUIQIUWUZHISHANGCHENGGONG,YEZHUIQIUJINGSHENSHANGMANZU,BINGSHANYUTIXIANZIJISHENGHUOTAIDUYUPINWEIDEZHONGGAOSHOURUJIECENG。

五. 品牌氣質

Brand temperament
  • 1、誠信

    CHENGXINSHIYIQIEGOUTONG、HEZUODEJICHU,JIANSHOUCHENGXINWEIBEN,SHIDEWEIERYUHEZUOHUOBAN、MUBIAOXIAOFEIQUNTIZAIHEXINJIAZHIGUANSHANGDEGONGMING。

  • 2、專注、專心

    安卓棋牌游戏ZHIYOUZHUANZHU、ZHUANXIN,CAINENGZHUANYE。ZHUANZHU、ZHUANXINSHIDEWEIERYUHEZUOHUOBAN、MUBIAOXIAOFEIQUNTIGONGYOUDEXINGGE,CHENGJIULEDEWEIERYUHEZUOHUOBANDEGUOWANGHUIHUANG,CHENGJIULEMUBIAOXIAOFEIQUNTIZAIZHUANYESHANGDEZAOYIYUSHIYESHANGDECHENGJIU。

  • 3、持續創新

    安卓棋牌游戏CHIXUCHUANGXINSHIDEWEIERYUHEZUOHUOBAN、MUBIAOXIAOFEIQUNTIZAIGONGZUOYUSHENGHUOTAIDUSHANGDEGONGMING,SHIDEWEIERYUHEZUOHUOBANZAICHANPINSHEJI、GONGYI、PINZHIDENGFANGMIANBUDUANJINGYIQIUJINGDETAIDU,SHIMUBIAOXIAOFEIQUNTIDUICHUANGXINGONGZUODEZHIZHUTAIDUHECHUANGYISHENGHUODEWUXIANXIANGWANG。

  • 4、可靠

    BAOCHIQIANGLIEZERENGAN,CHENGSHUWENZHONG,JIANSHIKEKAO,SHIDEWEIERYUHEZUOHUOBANDUIZHUOYUECHANPINPINZHIDEBUXIEZHUIQIU,SHIMUBIAOXIAOFEIQUNTIZAIGONGZUOYUSHENGHUOZHONGSUOBIAOXIANCHUDEQIZHIMEILI。

  • 5、成功

    安卓棋牌游戏HUODECHENGGONG、SHIXIANDAGONGYING,SHIDEWEIERYUHEZUOHUOBAN、MUBIAOXIAOFEIQUNTIGONGYOUDECHENGGUOHEZHUANGTAI,ZHUJIULEDEWEIERYUHEZUOHUOBANDEXINGYEDIWEIYUMUBIAOXIAOFEIQUNTIDESHEHUIDIWEI。

六. 品牌價值聯想

頂層質造,經久耐用
  • 安卓棋牌游戏JIANCHIDINGCENGBANCAI、DINGCENGSHEJI、DINGCENGGONGYI、DINGCENGPINZHI、DINGCENGFUWUDEGAOPINZHIYIJU。

  • PINZHIKEKAO,JIUJINGKAOYAN,SHOUMINGCHANGJIU,DINGYONGYISHENG,SHIZHIDEXIAOFEIZHEXINLAIYUXUANZEDEJIAJU。